EstateUp is the first of it’s kind equity crowd investing platform in the Middle East which aims to connect the developers to potential investors for varied investment opportunities in the upcoming projects in the region. Never before was it possible for the majority of the population to get involved in this lucrative market since the minimum capital required was very high. EstateUp breaks that barrier and makes the entire experience simple & easy.
Developers approach us with their off plan projects along with all the relevant documentation – land purchase, land approvals, financials involved, floor plan, ROI projections, investment timescale, etc. They also estimate the investment they want to raise, the minimum investment amount at which an investor can get involved, the timeline to raise this investment & how much percentage of equity are they willing to offer. We then review these documents for which we appoint a lawyer. Once these documents have been vetted, the project is published on our website.
The crowd then studies the projects on EstateUp, can download all the documents, and discuss it with other potential investors in order to assess the feasibility of the investment.
Upon completion, we issue the relevant documents to the investor and then the investor can track his/her investment upon our dashboard and study the future projections. During the construction phase of the project, we upload various relevant updates as received from the developer as our aim is to keep complete transparency in the market and want our investors to have complete access to all this information.
Benefits for Investor – Small investment size, no hassle of property management, Constant updates on project progress, Safer investment as fiduciary & project manager is involved, Satisfaction of being involved in an iconic project, and only projects that receive full funding go ahead!
Benefits for Developer – Early stage feedback from investors, Reduced marketing costs, Different source of funds as opposed to banks, Higher investor base through EstateUp website and a fixed timeline to raise funding!